"My website is outdated." That can mean two completely different things. Either the content is no longer right: old opening hours, last year's price, a photo from back then. Or the website no longer fits what your business is today: the look, the brand, the structure.
Both are often called "revising the website". But they are two different tasks, with different means.
Maintenance: keeping it up to date
Maintenance means the website is correct. Texts, prices, hours and photos are up to date, new subpages are added, and search engine optimisation runs in the background. A weekly report with recommendations comes with it.
That is Theo's job. You write to him what should change, and a few minutes later it is live. A text change takes 2 to 4 minutes, a photo or a new section 4 to 8 minutes. What this looks like day to day is on the Theo page.
Redesign: designing anew
A redesign is something else. It is not about single places but about the whole: how your business looks, how it sounds and how the site is built. New website, new features, new identity. That is a project of its own and cannot be done on the side by message.
That is what our team is for, as an agency. More on the Agency page.
How to tell the difference
Three questions help you sort it out. Answer them honestly, without numbers.
- Is the content right, but the look no longer? If texts, prices and hours are right and something still bothers you because the logo, colours or layout no longer fit you, that is a case for a redesign.
- Does the structure still fit what you offer? If you have new services and the structure of the site no longer shows them, maintenance alone is not enough.
- Are you missing a feature that does not exist? A web shop or a custom feature is not part of maintenance. Theo does not build such things.
If you answered "yes" to none of these, but your content is outdated, you need maintenance. With a "yes", a conversation about a redesign is worth it.
How the two work together
Our motto: Theo maintains. Struktur designs. Anyone who has a new website built gets the relaunch, hosting and Theo in one. At the start we rebuild your website, afterwards Theo keeps it up to date. What that looks like is on the page Website built for you.
And if you notice later that more is needed, the redesign comes along as a project of its own. You do not have to part ways with Theo for that.
When there is more behind it
Sometimes the website is only the visible sign. Behind it is the question of how your business presents itself outwardly and how it works inside. We cover that in two areas: Brand for strategy, design and production, and Systems for consulting, automation and performance. Where to begin when you want to be better set up digitally is described in the post Digitalisation in your business: where to start and how we help.
The next step
Not sure whether maintenance is enough or whether it has to be more? Tell us where you stand via the contact page. We will tell you honestly whether and how we can help.