New opening hours start on Monday. The change is a single sentence. Still, weeks later the website shows the old times.
That is rarely your fault. It comes from the route a small change has to take.
Three sentences everyone knows
"We'll get back to you next week." "Please send it to us as a PDF." "We bill that by the hour."
Each one makes sense on its own. Together they turn a minute of work into a task you have to remember. And tasks you are supposed to handle on the side get left behind.
Why small changes pile up
Usually the same sequence is behind it:
- You notice something is out of date.
- You look for the login or write an email to the agency.
- A question comes back: Which page exactly? Which format? By when?
- You wait.
- At some point it is done, and you check whether it is really right.
None of these steps is hard. But each one is a hurdle, and for a small thing the hurdle is not worth it. So you put it off.
What changes when you just write it
With Theo the detour disappears. You write your change in a chat you already use every day: Telegram, WhatsApp, Slack or Discord. The way you would write it to a colleague.
For example:
- "From Monday we are open Mon to Fri, 9 to 6."
- "The lunch special now costs 12.50 €."
- "Here is the new team photo, please put it on the About page."
- "This weekend everything is 10 % off."
Theo understands what you mean and changes every place where that information appears. If something is unclear, he asks briefly instead of guessing. Then you get the link to the page.
How long it takes
The times we state for Theo: a text change takes 2 to 4 minutes. A photo or a new section takes 4 to 8 minutes. After that the change is online.
This is not a comparison with a week. It is a different rhythm: you notice it on Monday morning, you write it, and before your coffee gets cold the website is right again.
And if something goes wrong?
Fast does not mean uncontrolled. Theo comes with three things:
- Checking: Every change is checked before it goes live. If something goes wrong, the page stays as it was.
- Undo: If you do not like the result, you say so, and the page is back to how it was.
- Approval: Texts that Theo writes himself are proposals. They only go online once you say "ok".
What exactly gets checked is in the post What Theo checks before anything goes live.
The next step
If you recognised yourself in the three sentences above, take a look at the Theo page to see how Theo works. The three steps from message to link are under How it works. And if you would rather talk to us, get in touch via the contact page.