Beatcon 2024

A recap published two weeks after a conference reaches nobody. Everyone has moved on, and the footage already looks like it belongs to a different month. Beatcon needed coverage that landed while the event was still running, and an audience that took part instead of watching.

We produced on site across the full event and ran the social channels, which meant shooting, editing, publishing and working the community side as it happened.

Nothing waited for post-production. Content went out from the venue while the event ran, with Instagram Stories as the lead format, because that is the fastest way to reach people who are already on site and already scrolling. Material from the crowd went into the channel as well, which turned visitors into contributors. A small paid budget pushed selected pieces.

Views reached six figures across the event weekend, and both reach and follower numbers climbed sharply. Stories carried the overwhelming share of that reach, which confirmed the format decision. Engagement peaked between 25 and 34, exactly where the event's core audience sits.